Rufus Guides are hand-illustrated, birds-eye-view paper maps and guides – packed with photos, history, and everything you need for a few hours or a week-long visit. Each one folds down to pocket size, so you’re not stuck carrying a bulky tourist book, and you’re not stuck squinting at a phone with no signal. Since 1983, we’ve hand-designed printed guides to San Francisco’s Golden Gate Park, Alcatraz, Haight-Ashbury, and the Bay Area’s best bike and walking routes in Berkeley and Oakland, along with guides to Yosemite Valley, Tuolumne Meadows, Wawona & Mariposa Grove, and Redwood National Park – plus Van Living 1971, our own travel memoir.

Why carry around a bulky tourist book? Rufus Guides are packed with information and still fit in your pocket!

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Our Golden Gate Park guide has over 400,000 copies in print and is now in its 20th edition; our Yosemite guides are made in cooperation with the Yosemite Conservancy; our San Francisco and Berkeley bike maps are endorsed by the SF Bicycle Coalition and the Bicycle-Friendly Berkeley Coalition.

Read the story behind Rufus Guides, or learn why we still make paper maps in an app-driven world.  Looking for a guide in person? See where to buy.

See the Reineck & Reineck design archive.